The consumer goods & retail industry has witnessed propelled growth with the onset of digitization. The real driving force behind the vast industry is now controlled by online as well as offline factors. Globalisation and digital adoption clubbed with the emerging markets for the middle-class have given rise to high consumerism. Shopping is not an activity anymore. It’s an experience where CGR giants are trying to give a more personalised experience to each customer through services like virtual closets, merchandise tracking, direct communications, etc. The foundation of this revolution is being set, and what awaits ahead is a reformation that is going to change the past, present, and future of the industry.