In early September, one of Dassault Systèmes’ newest and most exciting brands, 3DEXCITE, brought their annual North American demonstration event to sunny Los Angeles. 3DEXCITE Live 2015, hosted at the historic Avalon Hollywood nightclub brought together an assortment of high-end visualization technology showcases, and demonstrated how the latest next-gen 3D technologies are shaping the Automotive, Transportation, Aerospace, Lifestyle, Industrial Engineering, and Consumer Goods industries.
We were also joined by a several design visionaries who spoke about how 3D design has changed their businesses and will continue help grow their industries. These speakers included:
- Chris Hillyer from Deckers footwear, who showed how ultra-realistic 3D image scans was shortening his design and production time
- Joshua Young, a digital product creation consultant with two decades worth of experience at Nike, who spoke about the effect of 3D technology across the fashion and retail industries
- David Kepron, a brand experience expert, who talked about how the human mind processes experiences, and what that means for marketers
The day ended with evening keynote addresses from Camilo Pardo and Daniel Simon, who showed their respective automotive design portfolios and discussed how 3D design technology is helping fuel their art. But the big finish came from Syd Mead, a world-renowned designer and futurist that created the Hollywood worlds of “Blade Runner,” “Aliens,” and “Star Trek: The Motion Picture.” He was the creative force behind the iconic light-cycles from “Tron” for goodness sake! Syd gave a fascinating look through his design portfolio and discussed the inspirations for his future-world sketches.
When it comes to these incredible 3D displays and digital renderings, seeing is believing…so here’s just a few images to give you taste of what you missed:
Joshua Young, holding court and discussing the future of 3D in brick-and-mortar retail.
And let’s not forget about mobile solutions – the mobile visual collaboration tool, XPLORE features a handbag and facilitates creative collaboration from any device in a secure environment anywhere.
Here’s an image of 3DEXCITE’s PICTUREBOOK solution, illustrating how footwear companies are achieving data management and creative collaboration as they move to digital pipelines.
On-screen demo of a crash visualization tool featuring DELTAGEN Real Impact – this software visualizes engineering data and renders life-like visuals to aid internal decision-making and safety marketing initiatives for car manufacturers.
Seeing The Living Heart Project up-close should get your blood pumping
A demo of Dassault Systèmes’ industry solution experiences for the consumer good industry, including My Collection, showcasing how the point-of-sale can be turned into a retail theater.
That’s a white Cadillac behind a 24/7 Shopping Window…the options and color packages the user configures are projected onto the car itself. Now, the dealership never closes!
Create any configuration you want…
Even see it from the inside, or within a variety of exterior environments
DJ Jeremy Ellis joined us for cocktail hour
After-show autograph session with Daniel Simon, Syd Mead, and Camilo Pardo
It’s safe to say this was a pretty “visual” event.
This was the first year we’ve taken our 3DEXCITE Live event for North America to Hollywood, and we had a great crowd of customers, partners, and tech enthusiasts. We’ll keep you posted on plans for next year, and we hope to see you there!
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