If you’ve ever wanted the exhilarating experience of driving a Lamborghini Huracán without the down-payment or the repair costs, then look no further because Dassault Systèmes’ 3DEXCITE is here to offer you an award-winning driving experience.
On September, the German Design Council declared 3DEXCITE a winner in the prestigious Automotive Brand Contest 2015 for digital content. The company was commended for its online configurator and game for the Lamborghini Huracán.
The web configurator created by 3DEXCITE turns the meticulously designed Lamborghini Huracán 3D model into an entirely new virtual experience. Whether you’re a potential buyer or a Lamborghini enthusiast, you can customize your dream car and access technical details with just one click. The configurator even allows you to share your personal model with your friends on social media.
Once you have decked out your Huracán with all the bells and whistles, take it for an online test-drive with realistic vehicle physics, detailed graphics and the original sound of the 10-cylinder engine.This application of 3DEXCITE’s technology shows the benefits of incorporating “gamification” and attention-grabbing features into aninteractive web configurator, where potential buyers are introduced to the supercar in an engaging way, thus establishing an emotional connection with the brand.
3DEXCITE has a long-standing presence at the Lamborghini styling center, supporting the design team and jointly developing truly unique, cutting-edge experiences for Lamborghini customers. This includes creating multi-use marketing contents which enhance the client’s brand perception with a customized product experience.
Explore the Lamborghini Huracán Web Car Configurator
Play the Lamborghini Huracán WebGAME
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