3DEXPERIENCE FORUM 2019: Day 1 Recap

By

Our annual 3DEXPERIENCE FORUM kicked off today in Las Vegas featuring a powerful line-up of customers, thought-leaders, industry experts and Dassault Systèmes executives. Dean Marsh, our managing director for North America, spoke of the 21st century Industry Renaissance and how digital technology is the catalyst and enabler of this Renaissance, just as the printing press was before. In today’s Renaissance, the virtual world extends and improves the real world allowing business to be reimagined; to simulate and evaluate impacts before producing the product itself, and opening astounding possibilities.

“There is an inspirational quote, ‘Imagine what you would attempt if you know you couldn’t fail.’ That is the kind of freedom the virtual world provides,” Marsh said. He highlighted the new breed of electric vehicle manufacturers leveraging the 3DEXPERIENCE platform to fuel innovation with an incredibly wide range of business models and approaches including Canoo,who is pioneering a subscription car model, Zoox that will be deploying driverless pods, Rivian, making an electric pick-up truck, Rimac, making a high -speed sports car and Tesla which continues to push the envelope.

Florence Verzelen, Executive Vice President, Industry Solutions, Marketing, Global Affairs and Communications was next up on stage. She discussed how the 3DEXPERIENCE platform is a game-changer for industry; it is both a system of operations and a business model.  As a system of operations, it allows you to imagine and produce new solutions, delivering value to every part of your company. As a business model, it enables you to become a platform company, connecting the dots within your entire value network.

Aidan Quilligan, Global Lead, Industry X.0., for Accenture talked about developing and scaling innovation, and how the value of physical products is shifting to digital. “For reinventing your business, you should reinvent your product first,” said Quilligan.  “Digitization will not only change how we make things—it will also change the things we make.”

Chris Collins, Senior Vice President, Product and Technology Enablement for NXP Semiconductors was next up on stage. Collins talked about how NXP is leveraging the 3DEXPERIENCE platform to manage the complex semiconductor development process.  As connected products, vehicles, experiences, proliferate, NXP is driving Internet of Things (IoT) innovation.

Vaseem Khan, Global Vice President Engineering, Chief Engineering Officer, McDermott was up next with an update on the company’s deployment of the 3DEXPERIENCE platform.

Dawn Hudson, former CEO Pepsi North America and former Chief Marketing Officer for the National Football League closed out Day 1, sharing her experiences strengthening brand positioning and marketing, tapping into culture change as fuel for innovative business strategies, and championing inclusive leadership and diversity. Hudson has been recognized as the “Most Vital Leader in Tech, Media, and Marketing” by AdWeek—topping a list of 50 industry titans—and twice as one of Fortune magazine’s “50 Most Powerful Women in Business.” Hudson spoke about the power of brand, how to embrace change and drive innovation, as she shared powerful stories of tapping into cultural, emotional and generational shifts to communicate authenticity and values at the heart of the brand.

Sharon Rodger

Sharon Rodger

Editor; Internal & Digital Communications at Dassault Systemes
Sharon Rodger is the editor of Navigate the Future and a member of the North America marketing team for Dassault Systemes, the 3DEXPERIENCE company. Sailing and ski mom to Connecticut College daughter (Go Camels!). See the ocean every day and breathe. Suggestions on great podcasts are welcome.
Sharon Rodger

@SRodger1