Paul Gillin is a writer, speaker and B2B content marketing strategist who specializes in social media. He helps organizations understand and use social media to build their brands and strengthen customer relationships. Paul is the author of five books and more than 400 articles on the topic of social media and digital marketing. He was the social media columnist for B2B magazine for seven years and is currently a staff columnist at Biznology.com. He also writes regularly for the tech news site SiliconAngle. Previously, Paul was a technology journalist for 23 years. He was founding editor-in-chief of B2B technology publisher TechTarget and editor-in-chief and executive editor of the technology weekly Computerworld. His website is gillin.com.