There are only a few things in life that can be enjoyed all year long, and whether the day is hot or cold, ice cream is here to stay through thick and thin. Now that General Mills France has recently deployed Dassault Systèmes’ Perfect Shelf industry solution experience for its Häagen-Dazs premium brand of ice cream, the company will be able to better cater to our cravings and impulses.
As some European ice cream enthusiasts may be aware, General Mills France expanded its Häagen-Dazs product line to five new flavors earlier this year, and the company wanted a powerful category management solution to support the project. Since ice cream is mostly an impulse purchase, demand is heavily driven by in-store product innovation. In an over-saturated market, brands and retailers must not only consider new flavors and formats but also strategic store aisle placement, shelving, and product visibility to inspire consumer purchases. That’s where Dassault Systèmes’ Perfect Shelf industry solution experience comes in.
Dassault Systèmes’ Perfect Shelf is the only powerful 3D shelf design technology that enables retailers to enhance the shopping experience at the point of purchase through realistic views of store aisles including shelves, fixtures, products, lighting and promotional materials, along with an immersive shopping experience from a consumer perspective.
In doing so, companies can better imagine, validate and deploy optimum shopping experiences while increasing brand & category profitability, product appeal and differentiation. In fact, we recently wrote about how Perfect Shelf is modernizing the planogram and Line Review Cycle, which in the end leads to a more responsive store and better choices for customers. So the next time you’re at the grocery store, if you spot any cleverly-placed or eye-catching products, you can be sure that it didn’t happen by accident.
We saw the world’s first 3D-printed ice cream earlier this year…who would’ve guessed the ice cream industry was at the forefront of technical innovation?
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