Creating the right package for your retail product is a topic we’ve discussed before, and with good reason…the multi-billion dollar packaging industry is growing and innovating quickly, and the right package can be a huge revenue opportunity for retailers. The right package design can stop a shopper in their tracks, compel them to pick it off the shelf and read the key selling-points for the item (and convey its all-important brand identity), and if it’s all done correctly…it gets placed in the shopping cart. More than 75 percent of purchase decisions occur in store, and packaging is literally the last thing between the customer and a sale.
Creating successful packaging is also an incredibly complex and collaborative process, involving an average of 30 to 40 different organizations working in their own individual silos across the entire packaging supply chain. This fragmentation of effort often causes multiple rounds of rework, quality issues and product recalls. At Dassault Systèmes, we counsel our clients on how a single platform that supports all of the packaging process can help companies manage the complex eco-system of suppliers, functions and organization to collaborate more effectively to create breakthrough designs from sketching initial concepts to putting completed packaging in store.
That’s why we jumped at the chance to partner with Consumer Goods Technology for a webinar they hosted to discuss the key issues and innovations that are driving the packaging industry. Titled “Packaging Trends and Solutions to Accelerate Sales,” the webinar features an in-depth discussion with Dassault Systèmes expert Eric Seiberling and Stephen Birtsas from Kalypso Consulting, a premier management consulting firm with deep expertise in the consumer goods and retail sectors.
The webinar is available for immediate viewing. You can expect to hear about:
- How consumer packaged goods companies have reduced package concept development time from 6 weeks down to as little as 24 hours
- How businesses have reduced their technical development efforts by 50% using 3D modeling and realistic simulations
- How to eliminate costly packaging-related recalls and quality incidents. According to Kalypso Consulting, 22% of recalls and write-offs are attributed to packaging errors. This can cost companies millions of dollars of revenue and supply chain costs, while also eroding brand equity
Viewers will also hear about real-life examples of companies that have measurably boosted sales by managing the package design and implementation collaborative process the right way (and a few that created big headaches for themselves by doing it the wrong way). These include:
- Examples of 3D sketching, photorealistic rendering and 3D printing accelerating primary packaging design from idea to validation in 24 hours for a shampoo brand.
- Iterative technical development using virtual tools helped cut soda package design while ensuring the soda keeps it fizz.
- How a cereal brand made the wrong impression on consumers based on the 1-800 number on the package and how artwork & labelling tools could help avoid potential recalls.
- How Coca-Cola’s Arctic Home campaign caused consumer confusion with their other brands
As an added bonus, after you’ve viewed the webinar, we’ll provide a case-study of a multi-billion dollar food company that has reaped enormous benefits from a packaging overhaul with the help of Dassault Systèmes.
Dassault Systèmes has helped Consumer Packaged Goods manufacturers and packaging suppliers rethink package design to create over 635 billion packages each year using the Perfect Package Industry Solution Experience. To learn more about how Dassault Systèmes’ Perfect Package, powered by the 3DEXPERIENCE platform, creates an immersive 3D design and virtual testing environment that mimics real world, visit: http://www.3ds.com/industries/consumer-packaged-goods-retail/perfect-package/
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