So we’re just under a month away from the inaugural Dassault Systemes Customer Conference in Orlando, Florida and, given the dynamic global economy, it’s shaping up to be an interesting event.
Encapsulated by the theme of “Emerge with Advantage” attendees will have access to a variety of presentations and workshops exploring how our customers (including Honda, Procter & Gamble and Texas Instruments) and partners (IBM and Microsoft) are using 3D and PLM to position their businesses for future opportunities and growth. In addition, there will be a guest appearance by Bernard Charles who will be presenting on the DS vision around the power of Sustainable Innovation.
Building on the concept of exploring new opportunities, the DSCC 2009 team will also leverage a variety of social media tools to facilitate exchanges with customers/attendees and real-time communication before, during and after the event.
Traditionally we’ve communicated with the majority of our customers in a very linear, asymmetrical way; often looking at communication as a way for us to diseminate information. However, the feedback mechanism has always been a little trickier and certainly a lot slower. The possibility to engage with customers in real-time and in a completely non-linear way is very exciting and compelling for any company.
In addition to tying in with traditional promotions like direct mail and e-mail, the DSCC09 event team will be posting regular updates prior and during the event via the DSCC09 Twitter account and relevant multimedia content on the DSCC 2009 YouTube channel .
We’re also looking forward to this event being “Twitter-enabled”. What does this mean? In addition to the traditional means of communication Everyone, from the event organizers to attendees, will be encouraged to stay tuned to the DSCustomerLive Twitter account to find out the latest logistical updates, as well as tweet themselves to provide thoughts on particular presentations , feedback on the overall event so far, etc.
Stay tuned as we’re also planning some ways for the DS execs to leverage social media during their presentations to solicit near instantaneous feedback.
You can already get started tweeting about DSCC09, and if you do, please include the event hashtag: #DSCC09.
It’s an exciting time and we look forward to your feedback and exchanging with you!
And to get you in the mood for DSCC, here’s a 1 minute video for you.
Best,
David
David Coates works in corporate communications for Dassault Systèmes Americas.
