Hey Milano! We’re back for another fun day full of inspiring presentations & stories on Design. #3DEXPERIENCE pic.twitter.com/tFwiOMcTwO
— Dassault Systèmes (@Dassault3DS) April 5, 2017
And with that we kicked off the second and final day of our annual conference, Design in the Age of Experience. (Missed the day 1 recap? Catch up here.)
Day 2 was full of inspiring and thought-provoking speakers sharing their position about the future of Design. Let’s jump right in and discover today’s events through our Twitter recap.
“Industry leaders and brands are here to learn, to experiment, to take risks and engage in a dialogue” #3DEXPERIENCE pic.twitter.com/Rb1X4MzykC
— 3DEXCITE (@3DEXCITE) April 5, 2017
First up was Anilore Banon, a sculptor who achieved a giant leap for art: designing a living structure on the Moon. Her VITAE project seeks to unite people of all generations across all seven continents hosted in a unique lunar environment.
.@anilorebanon’s story reminds us that with heart, talent and the right technology there’s nothing you can’t do. #3DEXPERIENCE pic.twitter.com/1dj6jtqbVT
— Dassault Systèmes (@Dassault3DS) April 5, 2017
Following Banon were sessions focused on each of our 4 event themes.
On our first theme, Designing Experiences – only by reducing the distance between real and virtual to zero can you to build and experience the future – our Vice President of Design, Anne Asensio hosted a discussion with architect Toshiko Mori, Istituto Europeo Di Design’s Riccardo Balbo and Nikon’s Hiroshi Kobayashi.
.@Sensanne44 is talking with Toshiko Mori, Riccardo Balbo and Hiroshi Kobayashi about Designing Experience #3DEXPERIENCE pic.twitter.com/Dk9xkfeVaq
— Dassault Systèmes (@Dassault3DS) April 5, 2017
On our theme of Design is Tribes – Design is collaborative and social – we were pleased to have Klaus Busse of Fiat Chrylser Automobiles, James Yulon of Luxgen Motor and Fabio Filippini, car designer and former Chief Creative Officer of Pinifarina.
3 auto designers walk into a conference. Italian, Chinese, German. 😉 Great discussion/ perspectives #3DEXPERIENCE pic.twitter.com/7vUFxKsj8u
— Jim Brown (@jim_techclarity) April 5, 2017
FCA @BusseKlaus, Luxgen's James Shyr & @PininfarinaSpA Fabio Filippini on social collaborative design #3DEXPERIENCE pic.twitter.com/RLNBlcdSnE
— DESIGNStudio 3DS (@DesignStudio3DS) April 5, 2017
To dig more into our theme of Design is Science-Driven – inspired by the beauty of nature – the audience heard from Martin Tamke from the Centre for Information Technology and Architecture and Toshiki Meijo of Kengo Kuma & Associates.
Design in the Age of Experience w/@rudolf1979 & @TamkeMartin on biomimicry, parametric design, & fantastic work #3DEXPERIENCE @Dassault3D pic.twitter.com/cZsCqxKZaL
— DESIGNStudio 3DS (@DesignStudio3DS) April 5, 2017
On Design is the Business Plan – Design allows you to reinvent the way you interact with your customers – Javier Glatt of CADMAKERS and Bob Neville of New Balance shared their views.
Javier Glatt, CADMAKERS,CEO: focus on problem & determine how technology supports it rather than fitting the process to tool #3DEXPERIENCE
— Michelle Boucher (@MichBoucher) April 5, 2017
Bring humans into the branded environment for true experiences – Bob Neville @newbalance Global Retail Creative Dir. #3DEXPERIENCE #DITAOE pic.twitter.com/pObvetSJB1
— ENOVIA (@3DSENOVIA) April 5, 2017
We also reveled the results of our 24-hour hackathon. Fueled by smart coding and intense creativity – and that famous Italian food, pizza – 6 teams battled to come up with a winning architectural design! Congratulations to all who participated, and especially to our winning team, MoCo.
The power of IFWE at the #3DEXPERIENCE Hackathon @Dassault3DS #Milandesignweek pic.twitter.com/ropTaEdYWL
— Simon Hathaway (@SiHathaway) April 5, 2017
Congrats @M0rphosis and @COArchitectsLA on winning the first annual @Dassault3DS @3DSCATIA #hackathon ! We are proud @CadMakersCo ! pic.twitter.com/2IX5034S6p
— Javier (@jglatt6) April 5, 2017
Here is the amazing work from MoCo, the winners of the Design in the Age of Experience Hackathon! #3DEXPERIENCE @3DSCATIA @M0rphosis pic.twitter.com/1acn8ZvQbl
— Dassault Systèmes (@Dassault3DS) April 5, 2017
Finally, attendees were again encouraged to participate in hands-on learning in the 3DEXPERIENCE playground.
The Future is in our hand with the #AR experience on the playground! @HoloLens @metaglasses #3DEXPERIENCE pic.twitter.com/ENeQIbfiIj
— Dassault Systèmes (@Dassault3DS) April 5, 2017
#3Dprinting plays a major role in @Dassault3DS #3DExperience conference during #MilanDesignWeek2017 https://t.co/86ZGBlnisK pic.twitter.com/fUoGFiHlIA
— 3DPBD (@3DPBizDirect) April 5, 2017
Between #AR goggles, #VR headsets, and 3D glasses + displays, designers have a lot of tech to play with now. Rich ecosystem. #3DEXPERIENCE pic.twitter.com/fvu41UK8H0
— Olivier Blanchard (@thebrandbuilder) April 5, 2017
Scenes from the #3DEXPERIENCE Playground at Dassault Systemes' Design in the Age of Experience conference in Milan, Italy this week. pic.twitter.com/MViLxQwLiB
— Digital Engineering (@DEeditor) April 5, 2017
Thanks to all who attended – we look forward to seeing you again next year and to welcoming more people who want to shape the future of Design!
Ciao Milano! It was a pleasure to be back here for 2 days of pure creativity and intense talks about the future of design. #3DEXPERIENCE pic.twitter.com/IttgztiXy1
— Dassault Systèmes (@Dassault3DS) April 5, 2017
