The Secret to Creating Market-Winning Experiences

The Secret to Creating Market-Winning Experiences

Published on February 8, 2016
In the recent post “A New Spin on Washing Machine Design,” we explained how customers today exp...

A new spin on washing machine design

A new spin on washing machine design

Published on December 7, 2015
Do you remember the old washing machine your parents owned when you were a kid? After mom would...

Simulation Ushers in the Age of Experience

Simulation Ushers in the Age of Experience

Published on December 2, 2015
Gone are the days when building a best-in-class product was simply about a novel idea or a supe...

Shifting Design Process: The Cassiopeia Camera Experience

Shifting Design Process: The Cassiopeia Camera Experience

Published on November 20, 2015
Understanding the needs of multidisciplinary creative teams This Article has been written by Te...

Smarter Solutions for Smarter Ideation

Smarter Solutions for Smarter Ideation

Published on November 2, 2015
An Interview with Anne Asensio, VP Design Experience at Dassault Systèmes This Article has been...

How to Stay Competitive? Develop Smart Appliances in the Era of Experience

How to Stay Competitive? Develop Smart Appliances in the Era of Experience

Published on January 20, 2015
It is no secret that smart home appliances now are very complex.  No longer is a TV just a TV, ...

Internet of Things: What’s the Big Idea?

Internet of Things: What’s the Big Idea?

Published on December 18, 2014
    Written by Hong Bai * Starting from January 2014, right after Google announced it...

How to Foster Open Innovation: The 5 Things You Need to Know

How to Foster Open Innovation: The 5 Things You Need to Know

Published on December 9, 2014
  It was a little more than a decade ago that Berkeley professor Henry Chesbrough started ...

How to Take Charge of Your Mechatronic Product Development: The Smart Products Case study

How to Take Charge of Your Mechatronic Product Development: The Smart Products Case...

Published on November 3, 2014
The move to producing smart products has been gaining traction in the last few years. Consumers...

Foamy Headphones and Smelly Clothes: Designing for the Second Moment of Truth

Foamy Headphones and Smelly Clothes: Designing for the Second Moment of Truth

Published on September 30, 2014
This post originally appeared at Core 77 News about a bad product experience travels quickly. M...