Maintaining financial viability while delivering innovative, environmentally-sustainable products may be the most important business issue confronting Consumer Packaged Goods (CPG) companies today.
Faced with a global recession, ever-changing consumer preferences, and higher development costs, CPG leaders want solutions that provide Better…Faster…Smarter innovation.
Leading CPG companies are finding success deploying Product Lifecycle Management (PLM) practices. As a strategic pillar for creating business growth, PLM enables:
• Better innovation while providing open, yet directed collaboration across the enterprise, and with consumers and suppliers
• Faster innovation through efficient use of internal and external resources and repeatable phase-gate processes
• Smarter innovation by efficiently capturing and re-using intellectual property (IP) and value chain capabilities throughout the product development process
PLM practices drive organic growth by linking a company’s innovation engine intrinsically to its business strategy and empowering management.
“How do we develop new, successful, and environmentally-sustainable products, at a competitive price, and increase profitability at the same time?”
Stay tuned! I’ll be tackling this question in a blog series over the coming weeks . . .
Best,
Rose
