Jonathan sent me the link to the below presentation this morning. I was intrigued by slide number 29, which suggests that Open Innovation (in the case of the presentation, a hybrid approach using crowdsourcing and co-creation) is a “thin line between empowerment and exploitation.”
I started thinking about Jonathan’s Social Innovation in Plain English video that ends with the benefits a person could reap for participating in such a project:
- New skills
- PR
- New opportunities
- Satisfaction
- Listened to
- Experience
- Networking
- Fun
- Geeky
- Business development
And then I started pondering why I, Kate, would take the time, thought and energy to participate?
Is this just a reflection of the freemium business model? You give, and then later, maybe you’ll get paid to give more?
Will the future entail us having to roll up our sleeves and transpire a little to be accepted into the “it” networks? You know, the ones actually doing something other than networking.
Or are we talking altruism? I think it’s naïve to think people will lend their time and talent for free. Unless it’s for a NGO.
How will this crowdsourcing, social innovation, co-create, open collaboration thing REALLY work . . . for the individuals?
Best,
Kate
