It is that time again, people. We’re ramping up to Dassault Systèmes Customer Conference 2010, DS’s premier North America customer event. You’ll hear Ford, you’ll hear Procter & Gamble, you’ll hear from customers how the future is being envisioned and created, as well as from CEO Bernard Charlès. You’ll see more of Exalead, the search-based application technology recently acquired by Dassault Systèmes, you’ll hear from customers in CPG, Energy, Auto, Aero, Life Sciences and a variety of other industries.
Woo hoo. No really, what’s the big woop, right?
WRONG.
This isn’t a software conference. This isn’t about spreadsheets, about data management, about CAD or PLC code. This is an innovation conference. This is where dreamers, thinkers, innovators come to talk, share ideas, brainstorm.
Last year’s conference set the stage for this and articulated my point perfectly. We asked regular Orlando passers-by what PLM was. What did it stand for? We asked them what their sunglasses, their handbags, their cars, their shirts have in common. The amusing Jay-Walking style video (below) was instructive.
Fabien Fedida, our director of global offer strategy, put it perfectly afterwards, looking out at the audience of customers, prospects, innovators all, “You make it all happen. Each one of you is part of an amazing thing. You make all of those things exist.”
PLM is more than software, folks. You know it. Don’t tell me you don’t! The air of DSCC last year was thick with interest and creativity. It was a palpable feeling walking the halls of the Renaissance Orlando Resort. PLM 2.0 is about dreams. PLM 2.0 is about bringing your dreams, your customers’ dreams to life. It is about envisioning a future of socially-networked innovation. It is about pervasive, ubiquitous 3D to make those collaborative dreams visible, interactive and REAL.
Orlando, Florida, November 9-10. The decision-makers, the dreamers, the individuals behind huge market successes will be there, Dreaming to Life and Envisioning the Future.
What’s your dream and how will you bring it to life? Check DSCC 2010 out at www.dscc2010.com and join us!
-Derek-
