Happy Carnival everyone!

To get you in the mood, I thought you’d enjoy a sneak preview from our Experiential Marketing Strategy team .  

With our partners Nestlé, Twentieth Century Fox Film Corporation and Blu Sky Studio (Ice Age film creators), we’ve created a truly international augmented cereal box experience. 

Check out these statistics to see just how global:

• 53 Countries
• 29 Languages
• 26 MILLION Boxes!!

So unlike other experiential marketing projects I’ve blogged about, this is the first that’s soooo widespread.

Here’s a look at 30-seconds video about the Rio experience:

If you live in Asia, Latin American, Europe or Eastern Europe, chances are you’ll be able to buy a box of Nestlé at your local grocery store and play with “Rio” film characters Blu and Jewel.   

Here’s a Rio trailer to help you get to know Blu and Jewel better:

To see if your country is part of the Rio fun, check out the dedicated website:  www.nestle-rio.com

And if you don’t live in one of the participating countries, stay tuned to 3D Perspectives.  I may be able to get my hand on some cereal boxes to give away.  😉 

Desfrute o carnaval hoje!

Kate