It’s no secret that today’s consumers are demanding.   They insist on innovative products with interesting design…and their tastes are constantly evolving.  Keeping pace with these fluid desires and needs is among the most significant challenges today’s product-focused organizations face.

INNODESIGN, one of the top ten design firms in the world, has a strong heritage of staying on top of consumer preferences and trends.  Knowing that today’s Experience Economy is creating greater demand than ever for new and unique products, the company set off on a mission to improve the ways they shared design ideas and streamline their design processes.

To support an open and collaborative approach to design, INNODESIGN adopted Dassault Systèmes’ 3DEXPERIENCE platform on the cloud and its HT body industry solution experience.  Now, INNODESIGN stylists can generate and evaluate more design ideas and speed their transformation to become engaging products.  One of the ways these solutions help accelerate products to the market is that the CATIA application eliminates manual work by recording design changes within the platform.  Another is that it offers the power to easily communicate design intent to clients by giving them a realistic view of what the future product will look like.

The solutions are also being used in South Korea’s first Design Accelerator Lab (DXL-Lab), which INNODESIGN’s CEO, Youngse Kim, founded in order to provide Korean startups with a place to get their projects off the ground. One of DXL-Lab’s missions is to give these fledgling companies access to world-class technologies and teach them how to use them to develop their projects.  The Dassault Systèmes solutions help meet the Lab’s motto of ‘Design Together’ by offering a cloud-based platform where designers can collaborate to create exciting concepts.

The ­early results are impressive.  The first product created by the DXL-Lab is a foldable electric bicycle with an innovative wheel. The product will be manufactured this year.

To discover more about how INNODESIGN is staying on the cutting-edge of design through digital technologies and inspiring a new generation of creativity, check out our recent video and written case study.