A Design Manifesto
I don’t want to talk about the world of design. Rather, let’s explore the design of the world around us. Nature is just amazing. Our motor sensory skills help us perceive and move in the world around us. Our cognitive senses help us to understand and ‘make sense’ of our surroundings. And our social skills integrate us into the community. All of our sensory skills allow us to exist, move and grow in our environment. When we try to interact with technology, it can become a struggle. Perhaps it is because we haven’t asked the right question.
So how do we change?
We must shift our focus from techno-centric to human-centric. As designers, we create products, services, interfaces, environments, and experiences. But the first thing we discover when we design is that it’s not the most complex behaviors that are difficult to reproduce, it’s all the little daily tasks humans perform every day. For most of us, design is invisible…until it fails.
“Complexity” is all around us
We constantly separate things that have always been together. We live our lives within invisible systems blissfully unaware of the artificial life and the intensely designed infrastructures that support them. Designing an experience is about making tangible, the most invisible elements, framing culture and social environment so its dynamics become easier to see and decode. In connected and “artificially designed” world, we know that mastering complex systems is critical for decision-making.
Designing a 3D experience with empathy is a new way of solving today’s challenges. We work on a multi-disciplinary basis leveraging creative, iterative loop with user. Instead of INNOVATION, we focus on INVENTORS. Mobility is the perfect metaphor for the complex challenges we are facing today. We design smart objects to connect, secure, expand and augment our lives, we socialize products and 
experiences, and we aim at seamless mobility. The design mindset is “mindful process”. Think holistically with a common goal in mind. Share a common language between creators and users by placing the creation at the crossroad of Big Data and User Experience.
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Should design become invisible?
Designers draw from their experience to craft imaginaries that reveal information in a visual form, a shared and emotional experience – allowing project ideas to be more accessible.
A 3DExperience empowers designers with news responsibilities. It’s almost impossible to describe the leap of thought, the intuition and the deliberate randomization that goes into design experience, but when 
you look at the result, it looks like logical thought. The result makes so much sense!
The secret ambition of design is to become invisible. To be taken up into the culture, absorbed into the background, bring meaning and achieve Ubiquity!
As designers of the world, what other ways can we draw from our environment to imagine and create advanced product experiences?
How do you see 3D technology playing a role in how we create?
