The power of hyper-personalization for consumer brands

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Do you know how the top 20% best-in-class consumer brands differentiate themselves from everyone else? Did you know that only 17% of consumer brands are satisfied with their ability to deliver tailored shopper experiences?

Today’s consumers want more than just product personalization. They require a totally customized consumer journey. This is what Hyper-Personalization is about.

Based on a research conducted by Aberdeen, best-in-class consumer brands know what it takes to personalize every aspect of the consumer experience in order to increase shopper loyalty.

The key to achieving “Iconic Brand” status is differentiation.

 

In this article, you will explore a full research report conducted by Aberdeen, a webinar, a check list and more, to understand what it takes to achieve differentiation through Hyper-Personalization. As a result, you will discover how best-in-class brands improve customer satisfaction and loyalty while increasing consumer spending.

 

 

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Lauriane Favre

Lauriane Favre

Lauriane is currently Marketing Director for the Home & Lifestyle Industry at Dassault Systèmes. She took over this role in 2016, after ten years of work experience at Dassault Systèmes in various Marketing and Communication positions. Prior to this role, she spent four years in charge of the Communication for the FashionLab by Dassault Systèmes, the company’s technology incubator dedicated to the fashion industry. She holds a Master in Management with a special emphasis on Marketing. Passionate about fashion, digital technology and sustainable innovation, she creates and delivers inspirational content for various communication channels. She is also in charge of developing strong relationships within the home & lifestyle ecosystem.