I never used to think about how companies crank out clothing lines until I started working for Dassault Systèmes. Well, let me take that back. I’d thought about fashion designers with their colored pencils and drawing pads, but that’s about it.

But when you think about it, apparel companies are lean, steaming production machines. Crank takes on new meaning. And you’ve got to do it with the right ‘products’ that meet ever-changing consumer trends.

Now add TECHNICAL WEAR to the mix. I mean intelligent clothes that help your sports performance. We’re not quite ready for mainstream mood altering apparel (it’s in the works, folks, think nanoscience!), but there is a new apparel category called Performance Apparel.  So not only do they have to crank, they have to engineer too!

The common goal between Under Armour’s designers, developers, sourcing people, and all the rest is to “make all athletes better.” Their CIO Jody Giles explains how they accomplish this, “getting that ball over the finish line” in the video below. Crank up your volume if you like rock music!

Another video brought to you by what I lovingly call . . . the DS Cube.

So next time you buy Under Armour, maybe you’ll think about Dassault Systèmes and ENOVIA . . .

Best,

Kate