This year’s 30th annual “Festival Automobile International” (FAI) event thrilled the automotive industry with the presentation of 2014’s innovative technology and design accomplishments. The “Creativ’Experience” award has proven to be one of the most exciting moments during the festival.
A driverless car, enhanced virtual capabilities, hyper connectivity and new lightweight materials were just a few of the impressive breakthrough achievements featured at this premier event.
2015 “Creativ’Experience award” Winner-Volvo (XC90)
It is the Swedish brand Volvo XC90 that captured the “Creativ’Experience award” with its revolutionary driving assistance system. The new XC90 offers two new safety technologies: “A system that tightens safety belts
and activates energy-absorbing features in the seats if the car wanders off the road and automatic braking if a vehicle pulls in front of the XC90” (consumerreports.org).
These social interaction and mobility features interact with the surrounding environment and people which is good news for drivers that have to deal with over-crowed roads and urban traffic. “We see that eventually our Volvos will not crash at all and that very much leads us to autonomous driving” said Volvo Cars Chief Information Officer Klas Bendrik, in an interview.
Another application for this technology is bicycle recognition which uses the Volvo cloud database. A two-way connection shares the exact positions of the cyclist and car to alert the driver of a potential collision.
Connecting Beautifully and Creatively- The Creativ’Experience Award
This recognition is awarded to the company that demonstrates excellence in innovation and ingenuity to collaborate, innovate and create a harmonious connection between the car and consumer.
Navigation, connectivity and mobile entertainment are at the heart of creating the ultimate user experience. Contenders at the event introduced their latest innovations that contribute to making the connected car a reality.
This year’s nominees included outstanding new solutions from OEMs. Jaguar presented its “virtual Widscreen” which is considered the self-learning intelligent car of the future. This ‘Smart Assistant” on-board technology provides a completely personalized driving experience that also helps prevent accidents by reducing driver distraction.
The autonomous and connected car, “Renault Next two”, also introduced compelling features that combine driverless operation and hyper-connectivity. Radars and monitoring systems analyze the vehicle’s environment so the driver can take full advantage of the car’s high-speed connectivity system (video conference device, multi sensorial well-being, augmented reality).
The first driverless Google car was also presented in the innovation category.
Creating an Intelligent, Connected Vehicle Experience
Consumer buying decisions are based not only on aesthetics, price and features, but emotion and experience. The ingenuity of future cars relies upon intelligent technology that fosters creativity and innovation, while optimizing collaboration, integration and safety. Transportation industry leaders rely on solutions from Dassault Systèmes to create cutting-edge car experiences. The future success of automotive design relies on
connecting the customer and the car.
The amazing achievements demonstrated at FAI, clearly demonstrate that creating the next version of your customer’s dream car means relying upon the best technology that allows ingenuity, collaboration and industry standards to exist synchronously. Automotive industry leaders are extending the scope and leveraging 3D universes to build new social experiences related to mobility. How connected is your vehicle design with your customer’s requirements and experience?
