Retailers and brands need to manage the complexity and scale of an omni-channel world, where consumer loyalty is increasingly strained. How to deliver a delightful shopping experience from the perspective of the consumer? How to understand what’s selling? Where? And if not, why not? are the big questions that the industry faces. They also need to accelerate time to market, through efficiency, so that they can respond quickest to consumer demand.

The limits between social, mobile and traditional web-based applications are becoming blurred. Companies must understand the diverse implications of these factors on customer engagement and use all them to increase consumer satisfaction and sales by delivering the ultimate shopping experience.

Consumer goods brands and retail companies need to drive significant organic growth while enticing consumers during a period of unprecedented change. Global expansion, profit pressures, intense competition, connected consumers, and the ever-changing multinational regulatory landscape all require organizations to work with knowledge at their fingertips and with much greater efficiency. This helps them launch products that are most likely to succeed.  The key to this is efficient collaboration across multifaceted organization. That requires breaking through the clutter and noise to communicate the brand promises that drive purchases.

To bring innovation to retailers and help create better shopping experiences we have entered a new partnership with retail innovation experts Kalista. The partnership and expansion of Kalista into the UK follows a decade of success for the company in France working with well-known, high profile consumer goods, home improvement, apparel and pharmaceutical retailers. They bring innovation and opportunities to the UK having achieved triumphs in France including helping General Mills France to success with Häagen-Dazs ice cream, and partnering with the SILAB (Shopping Innovation Lab), the first innovation center dedicated to retail in Europe.

Our work with Kalista brings UK retailers and brands a collaboration platform together with the practical knowledge for successful implementation. This helps them attract, excite and retain shoppers long-term by allowing stores to differentiate themselves through new ideas, innovations and options in lighting, signage, store layout and shelves that make sense.

New technologies have had a huge impact on the way retailers and brand manufacturers work, not only because multi-channel sales have changed the way people shop, but also because merchandising tools have evolved at an unprecedented rate to better serve business objectives.

By sharing a single source of highly visual 3D information managers can make better informed commercial and design choices that save time, generate higher profits and improve consumer experiences. Crucially, this improves time to market helping packagers and retailers respond more speedily to ever changing demand patterns.

Competition for consumer attention has never been so strong. Deploying advanced 3D simulation and visualisation coupled with a unified business platform has brought many brands including Gucci, Benetton, Gap and Guess increased efficiency, sales and profit. In the UK some of the most dynamic and exciting high profile, high street brands are being introduced to unprecedented innovation. That helps them work with, capitalise on, and profit from the significant changes that are revolutionising their businesses.