The average consumer makes a purchase decision in 5-8 seconds. Frequently, it’s a matter of how attractive and compelling the packaging is in order for the consumer to select that product and place it in the shopping basket. Those 5-8 seconds are critical in determining brand performance, market share, loyalty rates and brand equity measures.

Consumer Packaged Goods companies have two big tasks on every brand: 1) make a product that will deliver unique benefits to the consumer and 2) Create compelling packaging that communicates those benefits to the consumer. To drive efficiency, CPG companies turn to packaging suppliers to manufacture packaging. But in addition to manufacturing packaging, packaging suppliers are stepping up their role in the industry and are providing strategic input to brands and helping them get to market faster. One such packaging supplier is WestRock.

As a global packaging leader WestRock needed to develop innovative, consumer-driven secondary packaging solutions 66% faster to address fast-moving consumer goods manufacturers’ challenge of speed to market.

The company chose the 3DEXPERIENCE platform and the Perfect Package Industry Solutions Experience for every step of the package development process, from brainstorming marketing concepts through 3D design, simulation and manufacturing.

WestRock understands that the critical triangulation of packaging shape, strength and cost as well as anyone in the industry.  With the Perfect Package Industry Solution Experience (from Dassault Systèmes). The company is able to generate and test many more packaging options within the software before creating any prototypes or using their machinery make any prints. This allows them to increase their design speed and get to better packaging faster.  It’s not only setting WestRock apart in the industry from other packaging suppliers, but it’s setting their customers apart on the shelf.

To discover more the value WestRock finds in using our solutions, watch the video.